The Alicashmere brand entered a phase of rapid development, achieving 100 million+ social media exposures, 200+ celebrity private outfit features, and 3,000+ social media seeding by domestic and international influencers.
Won the \"Golden Classic Award\" for \"Leading Brand\" and \"Best Artisan Quality Award\" at the 18th National Wool Knitwear \"Fashion Haiyang Cup\" competition.
Alicashmere entered e-commerce platforms, presenting itself to consumers with the image of \"Alicashmere and Cashmere Brother,\" making the brand image more deeply resonate with the public.
Alicashmere was recommended as the annual \"China Clothing Growth Brand,\" marking the brand\'s official entry into a golden period of rapid development.
Founder Mr. Jianhong Li established a cashmere spinning base in Tibet to achieve self-production and exclusive supply of raw materials, ensuring stable and consistent product quality.
Founder Mr. Jianhong Li decided to establish a wool combing factory in Ngari, Tibet, laying a solid foundation of high-quality raw materials for the Zangli Yang apparel brand and embarking on a journey of superior quality.
The Zangli Yang apparel brand, under the Derong Group, was officially established, gaining prominence in the cashmere clothing industry.
The Derong Group rose to prominence by focusing on cashmere yarn trade, accumulating a significant amount of high-quality raw materials and solidifying the foundation for product development.
Founder Mr. Jianhong Li seized the opportunities of the times and resolutely entered the cashmere industry, adding new strength to China\'s cashmere sector.
His first encounter, fingertips brushing against cashmere, was a revelation of its
ultimate comfort and luxury. This ignited a dream: to bring "the world's finest
cashmere" to the world.
To achieve this, he became a devoted "cashmere seeker"—journeying from the
Mongolian Plateau to the valleys of Kashmir, across the Iranian highlands to the
Scottish Isles. He immersed himself in pastures, learned the art of discernment,
and gained deep insights into the value chain. Ultimately, his quest led him to
the Roof of the World: Tibet, the cradle of cashmere. Here, extreme conditions
nurture an even rarer, more natural, softer, and finer grade of supreme
cashmere,revered by Tibetan herders as the "Silver Hair of the Mountain
Gods."
Tibet · The Pioneer of Alicashmere
Tibet · Global Sales Leader in Alicashmere
Available in 46 Countries Worldwide
Alicashmere, originating as a cashmere apparel brand from the Roof of the
World (Tibet), was founded in 2007 by the couple Li Jianhong and He Lina.
It meticulously selects natural, rare, soft, and delicate Tibetan cashmere
sourced from the Qinghai-Tibet Plateau at altitudes above 4,500 meters.
Pioneering the Tibet · Alicashmere category, its products offer superior
softness, enhanced warmth, and exceptional lightness. They are sold in 46
countries and regions worldwide, making it the world's best-selling
high-altitude cashmere sweater brand.
Alicashmere integrates source breeding, raw material collection, design & R&D,
manufacturing, and sales. It utilizes cashmere goats native to the Ali region of
Tibet and has established a robust cashmere supply chain. Focusing on
skin-friendly research, the brand blends traditional Tibetan cashmere
craftsmanship with the design essence of international luxury masters,
imbuing cashmere products with a cultural soul that transcends the material.
It has successfully created acclaimed series like "Van Gogh's Starry Night,"
"Wumei Purple Jam," and "Yingxing Begonia" (Welcome Star Begonia),
establishing itself as a new benchmark in the high-end cashmere apparel
market.
Alicashmere – Always upholding the Tibetan philosophy of
"Symbiosis with Heaven and Earth,"
transforming each garment into a work of art that resonates in harmony
with nature.
Alicashmere – With hearts connected to the snowy realm,
garments woven within cashmere, the Tibetan ethos flows within,
crafted to warm, offering the world a wearable emblem of Tibet.
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