His first encounter, fingertips brushing against cashmere, was a revelation of its
ultimate comfort and luxury. This ignited a dream: to bring "the world's finest
cashmere" to the world.

To achieve this, he became a devoted "cashmere seeker"—journeying from the
Mongolian Plateau to the valleys of Kashmir, across the Iranian highlands to the
Scottish Isles. He immersed himself in pastures, learned the art of discernment,
and gained deep insights into the value chain. Ultimately, his quest led him to
the Roof of the World: Tibet, the cradle of cashmere. Here, extreme conditions
nurture an even rarer, more natural, softer, and finer grade of supreme
cashmere,revered by Tibetan herders as the "Silver Hair of the Mountain
Gods."